Canon launches new full-frame mirrorless camera EOS RP in UAE

Supporting developing photographers looking to step up their creative and technical capabilities, Canon Middle East held interactive hands on session to launch the latest addition to its EOS R System, the EOS RP. The small, light and practical full frame mirrorless camera was introduced to photographers and influencers at an Iftar event held earlier this week in Dubai. The launch was held in association with Arab Union Photography Club and Emirates Photography Society, popular photography clubs in the UAE.

The event began with an Iftar where photographers from around the country had the opportunity to interact and share their stories. The Iftar was followed by in-depth interactive seminars held with renowned photographers, Habib Al-Zadjali and Khaled Al-Kindi. The accomplished photographers provided attendees insights on how to improve their skills by sharing their experience and how the EOS RP can be used effectively in landscape and travel photography.

The seminars also provided a demonstration on the imaging capabilities of the EOS RP and presented the full frame mirrorless potential it offers. In addition to the seminars, attendees also had the opportunity to experience the benefits of the EOS R System firsthand while exploring and utilising Canon’s full portfolio of EF and EF-S lenses.

Talking about the event, Venkatasubramanian Hariharan, Business Unit Director B2C, Canon Middle East said, “With the help of the country’s esteemed photography clubs we were able to introduce photographers to the next generation of image capture, highlighting how the compact and intuitive EOS RP provides photographers with the ability to take their creative storytelling to the next level. This camera perfectly captures Canon’s dedication towards widening the horizons for photographers at any level of advancement, with its comprehensive EOS R System. Equipped by the master class, we are confident that the local photography communities will continue to push their creative boundaries and capture extraordinary shots. ”

The night wrapped up with a photoshoot which allowed attendees to test their abilities using the EOS RP, putting into practice what they had learnt during the seminars while unlocking all the benefits of the EOS R System themselves.

The EOS RP is the latest addition to Canon’s revolutionary EOS R System and offers quality full-frame optical potential to the next generation of photography enthusiasts. What sets the EOS RP apart is its compact size and digital interchangeable lenses combined with 26.2 Megapixel CMOS full-frame sensor alongside DIGIC 8 processor, RF lenses and in-camera DLO and Dual Sensing IS that guarantees impressive results straight from the camera.

To know more about the EOS RP click here.