Aruba, a Hewlett Packard Enterprise company, today announced the appointment of Youssef Senhaji Rhazi as Regional Hospitality Business Development Manager for Middle East, Turkey and Africa. In this new role, he will be responsible for developing and executing strategies to expand Aruba’s customer base in the hospitality sector across the region.
Youssef has over 18 years of experience in the ICT Industry, specializing in telecommunications & networking. He brings strong technical knowledge in the hospitality space, commercial acumen and analytical ability, excellent communication skills and the ability to build trusted relationships at all levels.
Jose Vasco, Regional Director, Aruba CEEMA says, “The hospitality sector is one of the key sectors that Aruba caters to all the major international hotel and local hotel operators. Aruba provides hospitality venues with a smarter, adaptive infrastructure that delivers, stable, simple, smart, secure Wi-Fi access to thousands of devices at a time, supports mobile collaboration for staff, and enables personalized and location-based mobile engagement for guests. We are witnessing rapid uptake of Aruba’s solutions in this sector as high speed and reliable wireless connectivity provided to hotel guests in this mobile age has become a key competitive advantage. We believe that under Youssef’s leadership, we will be able to capitalize on market opportunities and enjoy even greater success.”
