LogRhythm’s Yasser Ali joins SPECTRAMI

SPECTRAMI, the leading value-added distributor appointed Yasser Ali, as the General Manager for Egypt, Levant and North Africa. Based in Cairo, Yasser will be responsible for accelerating the growth of business, maintaining customer, partner and vendor relationship by implementing company’s Vendor Extension Model (VEM) model in Egypt, Levant and all across North Africa.

Yasser Ali, SPECTRAMI’s newly appointed General Manager for Egypt, Levant and North Africa

Yasser did his Bachelor’s from Ain Shams University and also has several certifications in sales, management and contract negotiations from US & Europe to his credit. Prior to joining SPECTRAMI, Yasser served as a Country Manager for LogRhythm in Kingdom of Saudi Arabia and prior to that he spent 7+ years with Intel Security as the regional manager Egypt, Levant and Western Saudi Arabia. In addition to his proven capability in building business momentum, Yasser brings with him an expansive portfolio of skills acquired over several years of experience working with clients in the public and private sector, financial services and oil and gas industries.

“I am very excited to join one of the few respectable names in the distribution business in the region. Egypt is my home and is also home to one of the fastest growing economies in this part of the world. We have very aggressive plans for the Egyptian market and our target for the next 3 years is to put SPECTRAMI among the top players in the country. With our VEM model, we are convinced to enrich the experience for our partner and customer community in the country.” said Yasser.

Anand Choudha, CEO at SPECTRAMI

Anand Choudha, CEO at SPECTRAMI said “Yasser brings with him an extensive sales and business management experience spanning over 25 years, specializing in driving customer outcomes. I am confident that with his wealth of experience and his deep understanding of market dynamics, he will further be able to drive growth and success for SPECTRAMI with a focus on expansion in Egypt, Levant, and North African markets. We look forward to see business grow under his leadership.”

SPECTRAMI is one of the fastest growing value-added distribution company in the region and has recently embarked on an aggressive expansion plan and has grown its footprint across Europe, Middle East and Africa.