In a bid to expand its presence in the Middle East, Barco has entered a partnership with leading regional value added distributor, Mindware to market Barco products ClickShare, wePresent, UniSee, OverView KVD5521B LCD Video walls for meeting rooms, auditoriums and hotel lobbies. And also leverage distributor’s extensive distribution network across GCC, Egypt, Jordan, Palestine, Lebanon and Iraq.
Ramzi Itani, Vice President MEA at Barco, and Nicholas Argyrides, General Manager Gulf at Mindware, signed a contract formalizing the partnership. The scope of the agreement also includes hosting a range of workshops and events to promote the collaboration across target markets, starting with the UAE and Saudi Arabia.
Mindware has incorporated a wide range of innovative Barco products in its value-added distribution portfolio, including the wireless collaboration systems ClickShare and wePresent as well as the LCD video wall solutions UniSee, and KVD5521B tapping into the digital signage segment.
Argyrides said “Our unique end-to-end client support infrastructure and long-standing experience in the Middle East make us the ideal partner for technology companies in the region. Our presence in key markets, combined with our team of highly qualified certified professionals, allows us to stay nimble and responsive to the needs of resellers and systems integrators, and exceed the expectations of global brands. We are pleased to partner with Barco and look forward to driving shared value in the coming months.”
Itani added “We are committed to building synergies in the Middle East that help us benefit from the growing opportunities within the enterprise market. Digital transformation is leading the GCC region, particularly Saudi Arabia, into a new era of operational efficiency and growth, especially in the ICT sector. In this context, we understand the importance of looking beyond the pure-play AV market and targeting IT networks as well. With its deep understanding of these domains, Mindware is well-positioned to deliver our brand promise across the region’s IT distribution channels.”
