Nexign to enhance its presence in Africa

Ahmad Sayed

Following the opening of its office in Dubai to focusing on the Middle East and Africa, Nexign decided to focus on establishing its presence in Africa in coming months to further enhance its anticipated growth in the African continent from 2019 onwards.

The company is spearheaded by telecom industry veteran Ahmad Sayed, as the regional director for Middle East and Africa region of Nexign. Speaking about this new move, Sayed said “Technology is evolving rapidly with the likes of 5G and blockchain, requiring the digital transformation of businesses. This creates an opportunity for Nexign to enter the market and position our strong technical expertise and products being offered,”

He says Africa has seen significant activity in recent years with major telecommunications operators working to modernise their networks and IT systems such as BSS.

Nexign has a strong and reliable track record of executing more than 120 successful BSS transformation projects. It has operated across all tiers of business and delivers a significantly lower total cost of ownership (TCO) than the market average.

“This presents us with opportunities in the coming years. We want to extend our footprint in the region and establish strong local sales and technical teams. Moreover, we want to build regional partnerships to grow our customer base here. This requires us to participate at industry events (such as the upcoming AfricaCom), understand the challenges of the telecom market here, and, perhaps more importantly, what we can do to help overcome these obstacles.”

Given the company’s experience in the BSS market, Sayed says Nexign has developed products that many of the world’s top telco operators consider to be the best available.

“Combining our technical credentials with flexibility around pricing provides the African market with a strong package as it looks to embrace the shift in digital transformation. With immense potential for business development activities on the continent, we are eagerly looking forward to the months and years to come,” he concludes.