Pure Storage to showcase its vision at GITEX 2018

The all-flash storage vendor, Pure Storage announced its participation in the 38th edition of GITEX Technology Week to showcase its vision for the future of infrastructure—a Data-Centric Architecture that enables customers to keep applications in place while technology is built around it, and fundamentally transforms data center design with the data as its core element.

With the rise of machine learning and artificial intelligence (AI) technologies, data has shifted from being an informational asset to the core of innovation. According to a survey conducted by MIT Technology Review and commissioned by Pure Storage, an overwhelming 82% of leaders in the Middle East & Africa (MEA) region, say that AI will give them more time to think creatively about business challenges. But while 80% believe that technology can help them develop new propositions for customers and sell more effectively, more than half (58%) cite access to technology as the primary barrier to adoption of AI.

“Today’s infrastructure wasn’t built from scratch to implement a cohesive data strategy—typically it was built over time, often project by project and is most likely fragmented, and not very cloud-like in its lack of simplicity and agility. Modern organizations operate in a world of rapidly evolving applications, where future success is predicated on deriving intelligence from data to achieve competitive advantage and growth. This requires a modern foundation purpose-built to optimally store, share, and ultimately analyze data in a multi-cloud world,” said Christian Putz, Director, Emerging, EMEA at Pure Storage.

“With our latest all-NVMe and purpose-built AI solutions, we continue to lead the industry. I look forward to sharing our vision and expertise with customers and partners at GITEX,” concluded Christian.

Pure Storage will showcase its latest solutions at Stand #A7-10, Hall-6, Dubai World Trade Centre, Dubai, UAE from 14th to 18th October 2018.