Canon Middle East signed Logicom as its new distributor for Jordan to distribute and promote Canon’s comprehensive portfolio of consumer products including photo, video and B2C printing solutions across Jordon. Canon is already present in Jordan through its long-standing partner United Electronics Company (UEC), and the recent agreement with Logicom will further expand Canon’s reach nationwide and position Canon as the imaging leader in the Jordanian market.
“For 80 years, Canon has been at the forefront of new imaging technologies, supported by our strong research and development capabilities, which has led us to be leaders in the imaging industry. Jordan has been an integral part of our growth and a strategic market for Canon Middle East. Through our local partnerships with UEC and Logicom, we aim to become closer to our customers in Jordan and continue strengthening our presence,” said , B2C Business Unit Director at Canon Middle East.Venkatasubramanian Hariharan.
The partnership with Logicom will help increase channel coverage and support the vertical integration of Canon’s solutions, co-selling alongside partners and creating dedicated marketing campaigns. In addition, dedicated Logicom teams will be on hand to provide technical presales support as well as training programs for customers.
Murad Mutawi, General Manager of Logicom Jordan, said of the agreement, “We are proud to partner with Canon. With the company’s comprehensive product portfolio of photo, video and printing solutions, we are confident that our network of committed channel partners will play a key role in increasing the presence of the Canon brand and its solutions in Jordan.”
