Humanscale appointed Frazer Butcher as the new Managing Director for the MENA region and he will report directly to Tim Hutchings, the President of the company. Butcher will be based in Dubai and will be responsible for developing the regional market.
Butcher holds a BSc Degree (Hons) in Architectural Design and Technology. Prior to joining Humanscale he was the Regional Sales Manager of Kvadrat Soft Cells, MENA and before that he had worked with Interface, Haworth and Herman Miller. Speaking about his new role, Butcher said: “I have always been very passionate about design, which led me into this field. As a business, Humanscale embodies innovation and has consistently designed ergonomic products with the users’ wellbeing in mind. I’m very proud to have joined the team and am looking forward to sharing our message.
“Looking ahead, we will be focusing on developing our relationships regionally and sharing how our products and consulting offering can add real value to businesses and individuals alike.”
Hutchings added: “Frazer has dedicated his career to delivering customer-focused solutions. He is fully aligned with our vision for the future and shares our passion for beautiful, functional and innovative worktools which promote health and wellbeing. We look forward to Frazer enhancing our position as the leader in ergonomics and innovation in the work space.”