Brother, has expanded its product offering for Middle East & Africa office automation market with the unveiling of its latest series of inkjet printers. Dubbed Inkjet Multi-Function Centres, the new range of office and home printers comes in four models, which include the DCP-T310 (print, copy, scan), DCP-T510W and DCP-T710W (print, copy, scan with wireless connectivity), and the MFC-T910DW (2-sided print, copy, scan and fax with Ethernet and wireless connectivity).
The launch of the new Inkjet Multi-Function Centres is part of Brother’s long-term strategy to consolidate its regional presence and expand its product portfolio.
“Today’s small business and home office owners face a difficult decision when choosing a multi-function center to suit their needs, often having to compromise between cost-efficiency, print quality, and features.” said Soichi Murakami, managing director at Brother Gulf.
According to the company, these new Inkjet Multi-Function Centres are expected to jolt the printer market as more commercial and domestic consumers shift their preference to inkjet printers, which offer high-quality low-cost imaging solutions, effortless user experience, and fast print speeds.
“We have redesigned our ink tank printer series to deliver greater cost saving, high quality, and ease-of-use to users. We have dedicated ourselves to provide solutions that assist businesses to manage their printing operations cost effectively, and improve their work efficiency,” noted Soichi.
The prices for the new printers range from AED599 for DCP-T310, AED699 for DCP-T510W, AED899 for DCP-T710W, 1369 AED for MFC-T910DW. The recommended retail price of the ink bottles is AED35 for black (BT-D60BK), and AED30 for each color (BT-5000CMY).