Kodak Alaris has announced that its Information Management division will now operate under the name “Alaris, a Kodak Alaris business.” While the parent company remains Kodak Alaris, partners and customers will see an updated website, logo, and social media presence going forward.
“Our new name is not about reinvention. It’s about reinterpretation,” said Don Lofstrom, President and General Manager, Alaris. “The division’s shift to Alaris puts greater emphasis on the image science expertise that helps clients make sense of data and information in their work. Rebranding will also help us target new markets, build new partnerships, and reach new customers.”
Kodak Alaris has three other business units – AI Foundry; Kodak Moments; and Paper, Photo Chemicals and Film. Each will continue to use its current name. The new Alaris website is live at AlarisWorld.com. A refresh of Alaris social media accounts is also complete, including Twitter, LinkedIn, YouTube, Facebook and across multiple countries.
Alaris is being unveiled in a new advertising campaign, titled “Makes Sense”. The campaign shares how image science makes sense of data in a world that still struggles with the shift from physical to digital documents. Decades of Alaris innovation have been built on the premise that the best information demands the best images, and continued industry leadership delivers on the “Makes Sense” promise.
