GN Group, the makers of Jabra brand after servicing the region for several years finally established their direct presence in the Middle East, Africa and Turkey region with the opening of an regional hub office at JLT in Dubai.
GN Group has two major divisions GN Audio, which represent the Jabra brand of audio devices and GN Hearables that deals in multiple brands of hearing aids, such as ReSound, Beltone, and Interton. ReSound was the first brand of hearing aids to deliver 2.4GHz technology in hearing aids for direct connectivity and the world’s first Made for iPhone hearing aid with direct stereo sound streaming.
According to the company, Dubai will be first office outside GN Group headquarters in Copenhagen, Denmark to represent both the brands Jabra and ReSound in the region.
“Dubai is the fastest growing city in terms of GN business, and so is a central and strategical place to implement head-quarters for the region,” said Joel Hamon, GN Audio President EMEA & CALA [Jabra]. “We look forward to a long and fruitful coalition of the two brands at this growth-pinnacle in the Middle East, Africa & Turkey.”
Soeren Oestergaard, GN Hearing VP & General Manager of Global Distributor Sales [ReSound], said, “I am happy and proud that the growth of the region allowed us to reach this stage, our brands ReSound, Beltone and Interton are growing dramatically and steeply in the region, it is time to support our partners more, lead the market and take the business to next level. The regional combined office with Jabra will also allow us to act as one company, exchange our regional expertise and build a solid growth momentum.”
The office launch ceremony was attended by Joel Hamon and Hanny Hanna, Regional Director MEA &T feom GN Audio. While, Soeren Oestergaard, Mohsen Otafey, Director, International Sales, MEA &T from GN Hearing also attended the ceremony along with key guests.
