The convergence of cloud computing and IoT have resulted in the generation of massive amounts of data. Due to increase in the demand for processing and storing such huge volumes of data, IDC has reported that vendor revenues in this segment have finally picked up. In fact, IDC reported that the worldwide enterprise storage market grew 13.7% in the last quarter of 2017.
Western Digital is a leading player in the high-capacity enterprise hard drive market for hyperscale and cloud environments. With the HGST portfolio added to its offerings, the company is now ready to disrupt the enterprise storage market.
Khwaja Saifuddin, Senior Director – Sales, MEA & SE Asia at Western Digital discusses the company’s go-to-market strategy for its products under the HGST banner. “We are in the process of consolidating and streamlining our operations. We have segmented our internal teams for consumer and enterprise sales and are in early stages of partner engagement discussions. Further, we have identified two distributors from our combined channel base that have the required expertise and can channel the right level of investment and efforts to this segment of our business.”
In addition to this Western Digital has a dedicated partner program for channel partners in the enterprise segment. With this program, the company aims to enable partners to earn better ROIs, create opportunities with co-branding, and benefit from sales enablement programs and prequalified leads.
“We will continue to empower its partners by ensuring profitability, reducing conflicts and overlaps, and offering them the best product to address all customer requirements. A partner that invests time and efforts on any project needs to be protected by their vendor. Since, enterprise sales are very different from retail and have long payment cycles, we have added the option to register deals and opportunities in the partner program.”
As per a Frost & Sullivan research, the regional commercial security market is expected to grow from USD $2.6 billion in 2017 to USD $5.6 billion in 2022. Banking on this upward swing, surveillance is another area that has captured Western Digital’s attention. In line with this the company has recently launched its Purple microSD card that is optimized for the evolving data-centric surveillance demands.
