Sony Middle East and Africa in partnership with Jumbo Electronics and Kansas Digital today inaugurated Sony’s first dedicated camera store in the Middle East region. The new KANSAS – Sony Camera Store Partner outlet is located in the Mall of the Emirates (MoE) and is designed to cater to the rapidly shifting preference for Sony’s range of industry leading Alpha mirrorless cameras, lenses and fixed lens RX series cameras, among professional photographers and photo enthusiasts in the region.
The new KANSAS – Sony Camera Partner Store will showcase the entire range of Sony’s latest cameras, lenses and accessories along with non-Sony photography accessories. The store features a shooting area where customers can get a hands-on feel of the latest cameras and accessories and test their performance. It will also provide sensor and lens cleaning services, after sales support and collection for repairs.
Customers at the KANSAS store will be able to enjoy an exclusive “10 days only” special offer of a 15% discount on Sony Interchangeable Lens Camera (ILC) Body, RX Cameras, 4K Handycam and 4K Action Cam. Lenses & Digital Imaging Accessories will have a 25% Discount. This offer is valid 22nd March – 31st March 2018. Furthermore, first 50 Customers* will get a Profoto Collapsible Reflector M (80cms) worth approximately AED 330.
Speaking at the inauguration, Taro Kimura, Managing Director, Sony Middle East and Africa, said: “We are delighted to open a dedicated store where these discerning customers can check out the extensive range of Sony cameras, lenses and accessories, along with accessories from other photography speciality brands.”
Commenting on the partnership, Samim K. Qayom, owner of Kansas Digital, said, “We have been in the camera business for 23 years and know the requirements of the photography community. The new KANSAS – Sony Camera Store in the Mall of the Emirates will have our most skilled and knowledgeable staff provide complete photography solutions that will include a customised selection of products from Sony’s extensive range of digital imaging equipment and best fit accessories from other companies”.
“This new store will further strengthen the rapid gains Sony has achieved in customer preference and market share in the exacting digital imaging business. The specialty services provided by Kansas – Sony Camera Store Partner complements Jumbo Electronics operations as a leading distributor and retailer of consumer electronics and we strongly support this initiative” Atul Joshi, Director of Jumbo Group said.
