World’s leading cybersecurity vendor, SonicWall has announced that it has re-entered the Pakistan market with a distribution tie-up with LinkQuest. The authorised distributors will be responsible for making SonicWall security products and solutions available to its channel partners and customers across the country.
The product portfolio includes Next Generation Firewalls for small to medium to large enterprise deployments, Multi-Engine Sandboxing technology, Email Security, Wireless Security, Secure Mobile Access/Secure remote access, WAN Optimization solution and Next Gen Endpoint.
Shahnawaz Sheikh, Sales and Channel Director for SonicWall (META & CEE) said, “Pakistan has always been a key market for us, but unfortunately during our acquisition period with Dell, we had to realign certain territories and had to let Pakistan go to APAC region. Now, as we emerge out of Dell merger, we took a conscious decision to bring Pakistan back to Middle East region and support it from Dubai.”
Pakistan has a vibrant technology market that is estimated at $3.5 billion and is expected to grow by 100% in next two years to touch the $7 billion mark by 2020. Talking about the market potential Sheikh said, “We are extremely excited about the opportunities but it is not easy to re-enter the market after a gap of few years, which is why after a long due-diligence process and our history with LinkQuest, we were able to team up with LinkQuest as our best suited distribution partner for Pakistan, as we both share the common past and understanding.”
LinkQuest is a Dubai based value added distribution with a direct presence in UAE and Pakistan. In Pakistan, the distributor has a well-established nation-wide strong partner network and a loyal customer base.
Excited about the new possibilities and with the tie-up with SonicWall, the CEO for LinkQuest, Mash Khan said “Late last year, we were delighted upon learning of SonicWall’s return to its original status of an independent company.”
Khan said, “We will be focusing on Pakistan that is a fertile territory for selling SonicWall’s technologies and we look forward to making our contribution in assisting SonicWall to regain its old pre-eminence in the marketplace.”
SonicWall will also roll out its SecureFirst partner program in Pakistan and invites the channel partners from across the country to join their partner program that will enable partners by equipping them with sales and technical skills. The program also offers benefits like access to online learning, Deal Registration, SonicWall Overdrive – a lead gen tool, Certification Courses, Renewals tools etc.
Explaining the advantages of its partner program,” Sheikh said. “We have one of the best partner enablement processes in the industry, which starts from hand-holding a partner from initial stage and empowering them with required skill-sets so that a partner can work independently on our solutions. Our easy to use, innovative and technically advance products ensure customer satisfaction ensuring comprehensive security at a right price point.”
“We are looking forward to regain the lost ground and establish our presence even stronger than ever before. We are well prepared for this come back with a strong plan and investments to match the expectations,” concluded Sheikh.
