Global giant, Xerox along with its distributor, CCS today launched a series of roadshows, ‘The Future of Work’ in Dubai to be followed by other cities in the region. This roadshow series will focus on Xerox ConnectKey products and solutions.
Today’s event underlined the importance of digital transformation catering to the changing workplace. The key highlight of this launch is increased connectivity and secure workplace flexibility. As the intuitive user experience, mobile, and cloud-ready secure devices are taking the central stage, Xerox today demonstrated a range of apps and workflow solutions.
The new ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants. Next generation workplace assistants and workflow automation solutions powered by the cloud-based platform are created for channel partners who are now able to drive continued revenue growth and personalized approach to diverse needs of every customer.
“Our goal is to help our partners in the Middle East region to stay competitive and gain long-term relationships with their customers. Such tools as Xerox Personalized Application Builder will help our channels to provide our clients with individual approach and generate recurring revenue”, said Simon Keighley, Business Unit Manager for Entry Line of Products, Xerox Middle East and Africa.
“We are driving workplace revolution and digital transformation is the driving force of it. Today we are not only discussing new solutions but steps our partners can take to transform their business models thus stay resilient within rapidly changing market conditions”, added Simon.
The new products are identified as the Xerox VersaLink and Xerox AltaLink series. The VersaLink devices are designed for small workgroups and distributed teams and include 19 printers and multifunction printers (MFPs). The AltaLink series includes 10 MFPs designed for larger workgroups or print volume needs.
“We recognize that workplace hardware market is transforming, and we need to transition as well. Xerox is helping us to respond to growing demand for evolving document technology solutions from our resellers and their customers. The private and public sectors are looking at new efficient and cost-effective solutions and we are confident about delivering them with ConnectKey capabilities”, said Fadi Matta, General Manager of CCS.
