Redington, the regions biggest and one of the largest distribution companies in the world went for a new look as it unveiled its new logo and tagline – ‘Seamless Partnerships’ on the occasion to celebrate the 25th year since it was established in Chennai, India in the year 1993.
Today, Redington stand as one of the most dominant global players with its operations spanning across India, South Asia, Middle East, Turkey and Africa with a combined turnover of $6 billion.
In a statement, the company said, “The new brand identity reflects the core values of Redington as a contemporary and innovative company. The new logo and tagline epitomizes the new direction that the company would like to take in the years to come”.
Unveiling the new logo and tagline, Redington’s MD, Raj Shankar, commented, “I am proud to launch today our rejuvenated brand and visual identity that fully reflects what we stand for as an organisation. This is not a mere change of brand identity but a coming of age for Redington, a transformation that the company is engineering to take it to the next level. The new identity carries forward our core values on which our company is built – adaptability, collaboration, know-how, objectivity, simplicity, transparency and trust.”
He further added, “We look to expand our horizons from being a ‘Brand behind brands’ to a platform that enables ‘Seamless partnerships’. Redington is committed to do everything to achieve its ultimate goal of being the preferred company for connecting buyers and sellers. Re-emphasizing the word ‘Preferred’ as in a competitive world, Redington wants to build and grow lasting partnerships.”
