Riverbed has appointed Bridget Bisnette as Vice President, Global Channels and Commercial Sales. Bisnette will be responsible for global channel strategy and synchronizing Riverbed’s efforts through the channel, managing the partner program, focusing on enablement to drive partner productivity and integrating them into the commercial sales motions.
“I am pleased to join Riverbed at such an exciting time in the industry and in the history of the company. It’s been a very exciting six months as we solidified the commercial expansion and evolved Riverbed’s channel strategy and partner experience,” said Bisnette. “The transformation in the IT industry is being affected by changing customer expectations. Business models, sales processes and certification models, among many other things, are being impacted. This is going to be a very good thing for our industry because it shifts the focus to customer success and customer lifetime value. With the launch of Riverbed Rise and other key enhancements to our partner experience, Riverbed is poised to lead this change and deliver mutual success with partners.”
Bisnette and the Riverbed channel organization has focused on delivering a new partner experience in 2018 with the launch of Riverbed Rise that includes the new program, a new partner portal, more robust marketing tools with dedicated partner social channels, revamped programs and simplified discounting schedules.