Jerzy Szlosarek, the CEO of Epsilon, speaks to Channel Post about the products and services they offer on the market, their new channel partner programme and their plans for 2018
Tell us about Epsilon’s new channel partner programme.
Epsilon’s new channel partner program was recently announced globally. It is programme that enables channel partners to resell its Infiny by Epsilon on-demand connectivity platform and offer click-to-connect provisioning globally.
Epsilon’s channel partner programme enables Managed Service Providers to move quickly to serve new demand and transform their businesses with Cloud-centric networking. The Channel Partner Programme is designed to enable partners to compete for contracts beyond their current borders and win new and larger contracts with differentiated service offering.
Epsilon partners leverage 600+ Service Provider relationships as well as a deep level of automation and APIs. This is taking Epsilon’s model and enabling it to super-charge the global IT channel.
Which markets do you currently focus upon?
Epsilon is 100 percent global with more than 600 Service Provider relationships around the world. Our channel programme is designed to serve partners on every continent and supports the growth of the global ICT channel.
We’ve always had a strong presence in developing markets with great partners in the Middle East, Asia and Africa. Over the last 12 to 18 months, we’ve seen our business grow in North America with a new regional headquarters in New York and strong regional growth in the US.
Is the partner programme open to all partners or only specific partners?
Our partner programme is open to any business that can benefit from Cloud-centric networking and on-demand connectivity. In today’s market, lines are blurring and traditional roles in ICT are changing. Our partner programme has been designed to enable growth for Managed Service Providers, Value Added Resellers, Data Centre Operators, local Service Providers and global players.
Already, we’re seeing interest from a whole range of providers that serve all kinds of enterprises and communities. There aren’t really any limits on our approach.
What is the partner onboarding procedure?
We keep the onboarding procedure very simple. It’s a four-step process that means our partners can rapidly go to market with new services. Step one, we engage and agree terms. Step two, we interconnect and deploy. Step three we help partners brand the services for white-label offerings. Step four is selling and support. It isn’t more complicated than that.
We remove the friction from offering Cloud-centric networking and enable our partners to monetise new services in weeks rather than months and years.
Do you offer any training and certification programs as part of the channel partner programme?
We offer training sessions to partners to ensure they have an understanding of the solutions they are selling and how they work. Our Infiny by Epsilon on-demand connectivity platform is so simple that these sessions don’t take very long. It is more of a walk-through and partners are ready to connect customers. You don’t need to read any textbooks or get through a big manual to offer our services. Our partners like that a lot.
Which products and services come under the partner program?
We’ve opened up almost our entire solution set to our partners. Our services include Voice, Data, Colocation and Professional Services.
We’re really giving partners a smart network utility that combines on-demand infrastructure, automation, web-based portals and APIs to enable them to deploy, manage and optimise their applications and services globally.
The Infiny by Epsilon on-demand connectivity platform is really our flagship solution and combines a growing number of modules into one simple user experience. It is self-service platform that can be used to procure and manage local, regional and global port-to-port, port-to-Cloud, port-to-Internet Exchange, SIP Trunking and last mile services via Infiny’s web-based portal, APIs, and Android and iOS mobile apps.
We’ve already had a big response to Infiny and we expect the Channel Partner Programme to drive new uptake and accelerate growth for partners.
Tell us about the on-demand connectivity platform. What purpose is it going to serve?
Infiny enables networking to become a utility that can be integrated seamlessly into existing platforms and managed anytime, anywhere and at the click of a button. Today, partners can use Infiny to offer Cloud Connectivity, Enterprise Access, SIP Trunking and Phone Numbers. All of these services are accessible 24/7 and partners can use it to rapidly serve new customer demand.
Partners can quickly monetise Cloud Connectivity while serving a whole range of customer needs. They can connect to global locations with consistent Quality-of-Service (QoS) and Experience (QoE) and gain complete control over their services.
Infiny will be a big driver for partner growth and enable them to capture new and larger contracts. At the same time, it enables partners to transform their approach to networking almost overnight while playing a critical role in their customer’s Digital Transformation.
Any other info you would like to add.
We believe in making it simple for our partners to enter new markets and develop long-term sustainable revenue streams. Our approach to partnership is focused on outcomes and finding the simplest way to make our partners successful.
The speed of change in today’s market makes partnering an essential tool for serving new demand rapidly and accelerating transformation. At Epsilon, we see partnerships as a key component of Cloud enablement and a driver of transformation.
