Philips ME appoints new CEO

Royal Philips, a global leader in health technology, has announced the appointment of Özlem Fidancı as Chief Executive Officer for the company’s operations in the Middle East and Turkey. In this capacity Fidancı will be responsible for 16 countries and will continue to drive the company’s strategic objectives and overall growth across the region.

Özlem Fidancı to continue driving the company’s strategic objectives and growth across the region

Commenting on her new appointment, Özlem Fidancı said, “Philips has had a longstanding history in the region, and the Middle East and Turkey is an important market for Philips, one which reflects our growing commitment towards driving our investments further across the region.”

“We are keen to be working with the private sector as well as governments throughout the region to help build an innovative approach towards a stronger healthcare infrastructure, in line with national health agendas. The aim is to optimize healthcare data management, enhance clinical performance, patient experience, and deliver an added value to the local health systems,” added Fidancı.

In 2011, Fidancı rejoined the region as Vice President and General Manager to the Philips Consumer Products Middle East, Turkey and Africa (META). She became the Senior Vice President Health Systems for the Middle East and Turkey in 2015, and since then has carried out a number of successful projects that aimed at extending healthcare solutions, digital health applications and increasing people’s access to healthcare services.