SonicWall partnered with leading value-added distributor ASBIS to scale its business into strategic Central Eastern European (CEE) countries including Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine and Kazakhstan.
“ASBIS is a committed, savvy and diligent distributor that will be able to aggressively grow the SonicWall footprint in Europe,” said SonicWall Senior Vice President and Chief Revenue Officer, Steve Pataky. “Their distribution channels are fast, reliable and trusted, which will help organizations in these countries strongly defend their networks, data and customers.”
The distribution agreement includes the distribution of all SonicWall security solutions — including the cloud-based, multi-engine Capture Advanced Thread Protection sandbox service — and hardware appliances, as well as the company’s Security as a Service (SECaaS) pricing model for security service delivery.
“Cooperation with SonicWall is one of the good examples of a ‘win-win’ strategy, particularly when scaling development in our region’s large security market,” said Yuri Ulasovich, COO at ASBIS Enterprises. “Cybersecurity is an important part of any business — an importance that will grow each and every year. SonicWall solutions help us and our partners offer one of the best cybersecurity solutions to organizations in Europe and beyond.”