Kodak Alaris Appoints Naji Kazak as Regional Head for META and Russia

Kodak Alaris today announced the appointment of Naji Kazak as General Manager for Middle East, Africa, Turkey and Russia. Naji will lead the planning and execution of business development and strategy across this region.

Naji has over 15 years of experience in hardware and software solutions in the Middle East and Africa, including several leadership positions within the document management industry. He has been instrumental in helping previous organizations grow their channel networks, increase market share and expand to new markets.

Since Kodak Alaris’ go-to-market model is partner focused with over 90% of the company’s business routed through channel, partner recruitment and enablement is high on Naji’s priorities. Other key areas that he will drive include customer oriented activities to build stronger relationships, enhancing the after sales support structure, building on the strength of the company’s production capture capabilities and identifying and targeting new markets and verticals.

Naji will focus on driving business across the GCC, Turkey, Egypt, South Africa, and North Africa and target verticals including banking and finance, Government, BPOs, insurance, healthcare and education – industries where the company has traditionally enjoyed a great amount of success.

Gerry Kelliher, Sales Director, EAMER, at Kodak Alaris says, “Kodak Alaris has experienced a great amount of regional success in the last few years and we were looking for a leader who could accelerate this growth going forward. Naji’s high degree of technical competence, extensive engagement with customers and partners and deep understanding of market dynamics make him the ideal candidate to lead our efforts across the region. We expect him to drive the sales team to deliver the true value of our technologies to customers.”

Naji believes that the current Digital Transformation trend that is sweeping across the region augur’s well for the company. “We are in the era of ‘Data Chaos’. Regional businesses are dealing with an exponential growth of data and related challenges. An integrated approach to information capture is the first step towards digital transformation and turning data chaos into business opportunity. The Alaris IN2 Ecosystem, offering robust scanners and integrated software designed to work together, partners with deep experience to deliver solutions at scale and services to keep information capture solutions running flawlessly, combine to deliver on the promise of digital transformation for businesses and governments.”

Kodak Alaris last year introduced several new initiatives which have set a solid foundation for accelerated growth this year. The company expanded its IN2 Ecosystem by announcing the new Alaris S2000 Series Scanners – a family of network/wireless and USB connected desktop devices; added new features and tight integration between scanners, software and service and revamped the Alaris Partner Programme by introducing a new partner portal, sales tools, incentives and technical resources designed to help partners win in the marketplace. The company has also strengthened its strategic partnerships with regional BPOs like InfoFort, Tejouri and RSTN that offer digital records management services to government agencies and private enterprises in the region.

“I am thrilled to join Kodak Alaris at such an exciting time when the company has ambitious plans to expand in the region. I look forward to joining this great team to help establish Kodak Alaris as the information management company of choice and expand our growth initiatives. Our IN2 ecosystem is the best in the industry, and I am committed to ensuring that we have the right strategy in place to quickly respond to customer and partner needs and fully capitalize on market opportunities as they present themselves.”