Noon.com has signed a partnership agreement with Saudi electronics giant, United Electronics Company (eXtra) to act as Noon’s exclusive partner for a range of consumer electronics and home appliance items such as Samsung, LG, Sony, Braun, Kenwood and Moulinex. The two companies will collaborate on commercial, marketing and supply chain platforms.
Noon founder Mohamed Alabbar said that this partnership with eXtra is consistent with the company’s vision of making Noon a platform for the region’s retailers to come together on a digital marketplace. “We believe this partnership will improve Noon’s value proposition to its customers in Saudi Arabia and the UAE,” he added.
“Valuable and strategic partnerships with leading retailers such as eXtra enables Noon’s continued growth. Our strong connections with the local retail community add to our growing product assortment allowing us to offer more choices to our customers.”
Abdullah Al Fozan, Chairman and Founder of eXtra said, “Such a strategic agreement is just another example of eXtra’s constant effort in developing partnership to deliver regional and local market growth.”
Launched in October in the UAE, Noon is headquartered in Riyadh and is soon to start serving customers in Saudi Arabia. The company has already put in place a dedicated distribution hub, distribution channels and a secure payment gateway for serving Saudi customers. It also has a dedicated delivery fleet in Saudi Arabia, with professionals who know the market, and also offers flexible payment solutions.