Blueair Launches New Range of Air Purifiers in the Region

Swedish company Blueair has launched it new range of air purifiers for consumers in the Middle East. The new range is smart-home and IoT compatible. According to the World Health Organization (WHO), air pollution is the single biggest environmental threat to human health with indoor air being up to five times more polluted than outdoor air.

“Increased awareness about the positive health benefits of breathing clean air is driving residents to turn to technology to help improve their living environment,” said T.R. Ganesh, the General Manager at Blueair Middle East. “Air-purifiers are providing consumers with peace-of-mind and the assurance that the air they breathe indoors is free from harmful pollutants.”

According to Blueair, its latest range is based on the Blueair patented HEPASilent technology which removes 99.7 percent of all airborne particles such as smoke, dust, pollen, bacteria, mold and pet allergens. “Households, particularly with newborns whose lungs are still under development, and homes with elderly and members suffering from asthma, allergies and respiratory illnesses would benefit from this technology. Blueair’s latest range combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances,” said the company in a statement.

Blueair also revealed its free Blueair Friend App for Android and iOS, which monitors the in- and outdoor air quality and enables users to remotely control their air purifier. Blueair’s latest range consists of the below models:

The Classic range is for the health conscious, technology savvy consumer who does not want to compromise on design. Products are connected and can be voice-controlled by Amazon’s Alexa or remotely, by the free Blueair Friend app.

Swedish designers Claesson Koivisto Rune are behind the Blueair Sense+ family. With an eye-catching color palette, the Sense+ is perfect for the design conscious. Sense+ is wi-fi connected and can be remotely controlled by the free Blueair Friend app, or by Amazon’s Alexa.

Blueair’s Pro range provides professional air purification for homes and offices as well as public spaces such as hotels, cafés and gyms.

Blueair air purifiers come with a 1+ 3 years’ warranty.