UAE based StarLink joined forces with Citrix as the value added distributor for the Middle East region including Egypt and Libya. The distributor will manage Citrix channel partner relationships, enhancing sales for Citrix products, and delivering technical support to the channel community in the region.
Nidal Othman, Managing Director at StarLink said, “We are thrilled to take the virtualization, networking and cloud computing products Citrix has to offer to our channel partners. StarLink will focus on building a relationship with Citrix to reinforce their position as a leader in the application delivery and virtualization domain. We will assist our resellers to take advantage of Citrix products as an integrated suite to provide their customers across different industry verticals with a holistic approach towards digital transformation with fully integrated and secure solutions.
With a fully dedicated business unit for Citrix distribution, StarLink will help increase reseller expertise in Citrix solutions for desktop virtualization, cloud networking, cloud platform, collaboration and data sharing.
Eyad Al Shami, Sr. Manager, Channel – META at Citrix said, “Citrix believes in fueling digital transformation by delivering the industry’s most comprehensive and integrated platform for secure app, data and network delivery as a service in the Citrix Cloud. With this onboarding of StarLink into our value-added-distribution ecosystem, we would like to capitalize on StarLink’s unique “True VAD” business model and expect a significant increase in Citrix’s market-share for our products in the Middle East, Egypt and Libya.”
Both the companies have teamed up to display together at GITEX Technology Week next week, at the StarLink Stand D1-1, Hall 1 Entrance.