Enabling ‘Workplace of the Future’

Channel Post speaks with Ahmed Sousa, Regional Manager, Solution Architects – MEA & Turkey at Polycom on their participation at GITEX to exhibit their latest portfolio of video, voice and content sharing collaboration solutions.

Ahmed Sousa, Regional Manager, Solution Architects -META at Polycom

Is this your first time at GITEX Technology Week or have you participated before? If yes, what were your takeaways from last year’s event?

Polycom successfully participated at GITEX Technology Week last year. One of our key takeaways was the strength of the show in bringing together customers from all around the region to whom we can demonstrate our strengths in open, standards-based voice, video and content collaboration solutions.

Why did you choose to participate in GITEX Technology Week 2017?

We are excited to participate again in this year’s edition of GITEX Technology Week, where we are expecting more interactions with our channel partners, system integrators and resellers. During the show, we will also be providing them with an overview on new and upcoming solutions as well as sharing best customer practices on implementation and troubleshooting.

Do you have standalone presence at the event or will you be showcasing with your partner(s)? Can you give us details of your hall and booth at the event?

Polycom will be exhibiting with our various partners at the event, which will showcase our various products and solutions across their stands. We will be available at the Microsoft Booth (Hall 7 – B7 10), FVC Booth (Zaa’beel Hall, Z-H12), Sitec Booth (Zaa’beel Hall, Z-H30) and Mindware Booth (Hall 3, D3-01).

What are you showcasing at GITEX Technology Week 2017?

At GITEX Technology Week, Polycom will continue to enable the Workplace of the Future and promote human collaboration through our latest portfolio of video, voice and content sharing collaboration solutions that promote flexible working and create collaborative workplaces for employees across the SMB, education and healthcare sectors.

What technology trends have you seen in the Middle East and Africa market?

One of the growing trends in the Middle East market is how video conferencing is rapidly becoming a more preferred business communications tool in comparison to email and voice calls. With video technology software available on tablets and mobile devices, secure, enterprise-grade, face-to-face collaboration has moved far beyond the office and will continue to actively transform the ways in which we work. In this light, Unified Communications Unified Communications (UC) is only going to increase in popularity as organisations look to reap the benefits of remote and flexible working. Employees are increasingly geographically dispersed, either across countries or across entire continents, and UC will allow more effective collaboration and more efficient meetings.

Do you have any plans to launch any new products, solutions or technologies at GITX Technology Week this year?

This year, Polycom will be showcasing the Polycom Pano for the first time in the region. The Pano is the easiest way to share content at work, enabling anyone in a business meeting can share up to four streams of simultaneous content side-by-side, from any device, without the hassle of juggling cables, pucks or dongles. Users can add a Pano to a touch monitor, and an expanded set of capabilities are available, with rich annotation and interactive whiteboarding features unavailable in other wireless content sharing solutions. Pano works with any existing video equipment, making it easy to add on to existing conference room technology.

Also making its first appearance at GITEX is the Polycom RealPresence Immersive Studio Flex, which can be customized to the user’s space and budget and offers Microsoft Skype for Business functionality at a 37% lower cost than other leading solutions. Like other Polycom Immersive solutions, the RealPresence Immersive Studio Flex combines high definition audio and an 18-foot video wall with three 4K UltraHD display screens making virtual meetings as comfortable as sitting in a home theatre and as collaborative as being in the same room.