Dell launches gaming campaign at GITEX Shopper

At GITEX Shopper Autumn 2017, being held at the World Trade Centre, Dubai, from 23rd to 30th September, Dell will launch its ‘8 Wonders of Dubai’ with Dell Gaming campaign, offering smart shoppers an opportunity to discover the extravagance of Dubai through eight exceptional experiences.

Shoppers at the week-long event will be presented with an opportunity to win 8 unique experiences in Dubai every day, such as a hot air balloon ride, exclusive hotel stays and experiences, amusement park entry, shopping vouchers, and much more. The campaign directly reflects Dell’s commitment to delivering the best possible gaming experiences and solutions for players of all levels and budgets.

“With Dell’s ‘8 Wonders of Dubai’ Gaming campaign we aim to show our appreciation to our gaming audience and reaffirm our commitment to drive customer experience par excellence.” said Arun Mittal, Regional Consumer Sales Manager, Middle East and Africa at Dell. “For gamers, getting further into the game, and making every experience immersive, is a priority. Likewise, the passion of our gaming audience for Alienware and Inspiron Gaming series equally feeds our drive to deliver bleeding-edge innovation, design and performance that we continue to exceed expectations and deliver on their requests”.

To participate in the “8 Wonders of Dubai” with Dell Gaming campaign, shoppers will need to buy a laptop from the Dell Gaming portfolio – Alienware series or Inspiron Gaming series – from any retailer present at the event and gain a raffle ticket. This ticket will be available at the Dell competition stand at the event.