Panasonic announces ME expansion plans

Earlier today at its annual convention held at Marriott Hotel in Dubai, Panasonic Marketing Middle East & Africa (PMMAF) laid down the roadmap for the region outlining the company’s plans to increase market penetration across the region.

Hiroki Soejima, Managing Director of Panasonic Marketing Middle East & Africa led the event by outlining Panasonic’s consumer market direction for the region. “Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprints across the region. We aim to align our strategies to keep pace with the ever changing requirement with the introduction of flagship models along with a strong new line-up that will excite customers.

Soejima also emphasized that the Middle East was a key growth market for Panasonic and the company aims to attan double digit growth in Fiscal 2017.

The keynote address was followed by an inspiring presentation by Yasuo Yamasaki, Director for System Solutions and Communication Division at PMMAF who explained the company’s B2B strategy. “Panasonic offers various B2B solutions that Panasonic offers and how its diverse range of products is fit for any business or industry vertical. We have connected solutions that are well suited for events like Dubai Expo 2020 and the Tokyo Olympics,” he added.

Finally, Hindenori Matsubra took the stage to talk about Panasonic’s vision to provide energy saving technology through its IAQ (Indoor Air Quality) and Water solutions. “Our mission is to realize non-consecutive business growth by introducing locally fit products with differentiated technologies and by creating new markets.”

Matsubra went on to say that the company’s mid-term business strategy not just limited to expanding its B2C business but Panasonic is also keen to enter B2B business, having both value and volume products and exploring new markets and businesses.