In May 2017 OPPO launched the F3, the latest model to drive the next wave of the selfie revolution. With the popularity of the Selfie Expert smartphone in the region OPPO collaborated with Lebanese Designer Walid Atallah to design three limited edition phone cases inspired by the Middle East.
Launching only in the UAE market in Mid-August, the limited-edition phone cases have been designed in three options by Atallah. The first is a unisex image of a man & woman representing unity, while taking a selfie which is inspired by the Oppo F3 special feature which is the dual selfie camera.
The second is the female pink cover which embodies women empowerment in the region and lastly the male blue cover signifies power. Both the male and female designs include an outline of an eagle bird which is a representation of the United Arab Emirates as it the country’s national bird. The eagle also symbolizes power conveying freedom and courage to look ahead. The eye of the eagle indicates the high-performance cameras of OPPO devices and speed.
To celebrate the launch and announce the first ever collaboration, OPPO and Walid Atallah hosted an exclusive preview at The Empty Quarter Gallery in DIFC on July 27th, 2017. “We felt it was a wonderful opportunity for OPPO to partner with a such a prominent fashion brand such as Walid Atallah and to align the camera phone with the lifestyle scene. OPPO is more than just a smartphone, our objective is to position it as a selfie fun and mobile communication gadget for everyone,” said Naoufel Madih, the Marketing Manager for OPPO in the Middle East.
The back covers will be available Mid-August across all retailers in the UAE such as Sharaf DG and Jumbo as well as private retailers priced at AED 49.