Canon Middle East has launched a new innovative lens: the EF-S 35mm f/2.8 Macro IS STM that features Canon’s built-in Macro Lite technology and is compatible with all APS-C DSLR cameras. According to the company, the lens facilitates photographers with the capability to capture delicate details and get closer to their subject. It illuminates small objects and close-up detail, whilst minimising the shadows it casts onto subjects with a tapered edge design. Combined with an Image Stabilizer with Hybrid IS, the lens is designed to counteract unwanted shake and blur to enhance macro shots.
This macro lens, with life-size 1:1 magnification can capture subjects as close as 30mm from the front of the lens. It also features an Optical Image Stabilizer with Hybrid IS and a built-in Macro Lite that ensures flexible lighting options. At the press of a button the strength of the lighting can be adjusted to amplify the intricate details of the subject so users can creatively add shadows with depth and texture whilst emphasising the colour and details.
For movie-makers, the quiet focusing of the STM focus motor is advantageous for capturing movies without distracting noise, whilst its smooth shifts in focus create cinematic effects. Designed for impactful macro photography, the EF-S 35mm f/2.8 Macro IS STM is a versatile, compact and lightweight lens. It has the capability to be used for a range of applications such as portrait, street and general everyday photography by all budding photographers wanting to tell their story.
