LinkedIn has announced the appointment of a new head of Marketing Solutions for the MENA Region. Ziad Rahhal joins the company from Nimbuzz B.V, the developer behind Nimbuzz – a proprietary cross-platform instant messaging aggregator for smartphones, tablets and personal computers. Rahhal brings with him over ten years’ experience in sales for online and mobile media, launching a number of digital advertising solutions and working across the region in the UAE, KSA, Kuwait, Jordan, Qatar, Bahrain and Lebanon.
Commenting on his appointment, Rahhal said, “With the recent announcement of the 500 million milestone globally, it really couldn’t be a better time to join LinkedIn and I am excited to be part of the team. The recently launched features make it even easier for brands to build their presence, reach the right audiences, and then measure programs to optimize their impact. In the complex world of B2B buying, we are looking to help brands not only engage with professionals, but drive, and convert leads. It’s exciting to join a platform leading in this field.”
LinkedIn’s Marketing Solutions is the most effective platform for marketers to engage professional audiences and to connect them with relevant brands and services. Sponsored Content is LinkedIn’s flagship native ad product, and its fastest growing product in history, that allows brands to engage members in their LinkedIn feed.
LinkedIn is continually evolving its platform to make it easier for audiences to access content and for brands to measure and capture the impact of their campaigns. LinkedIn opened their first office in the MENA region in 2012 in Dubai which serves as a regional headquarters to members and customers.