E-City introduces in-store retail technologies

E-City has announced the installation of the newest in electronic shelf labels, and interactive screens across all its eight stores in the UAE. According to the company’s senior executives, the new additions and fixtures in all their stores are one-of-a-kind and have been designed in compliance with set European standards.

The electronic shelf labels feature pricing information that can be controlled from a central system–which means that the price displayed on the shelf will always be the same as the price registered on the till. All eight stores will feature QR codes that have been developed to help customers in finding out more information on a product on the internet via their mobile phones. Interactive screens strategically placed in different parts of the store also share important details on a featured product–pricing, comparison with other brands and current store promotions.

Dirk Raemdonck

“As part of our continuing move to attract more customers to our stores across the UAE, we have utilized the latest technologies with the key aim of giving customers a taste of the ‘Future of Electronics,” said Dirk Raemdonck, Marketing & Retail Development – Manager, E-City. “The move reflects our understanding that if the right technology is used then we can change the way we work and the way we shop. We have surely come a long way from punching prices into the cash registers and using pricing guns to label a product. We are now tapping into newer technologies, which complements our core ethos–with every inch of E-City outlets utilizing a design that aims to give customer’s the benefit of convenience and a unique experience.”