IFA Kicks Off its Global Press Conference 2017

Reporting from Lisbon, Portugal: IFA has kicked off the 2017 edition of the IFA Global Press Conference, bringing together more than 350 technology journalists from over 50 countries around world. The 2-day event, which is being held in Lisbon, Portugal, kicked off the activities today, and will run until April 22, 2017.


The 11th edition of the annual event by Messe Berlin of Germany has a unique format with industry power briefings, a press conference as well as exhibits from key representatives of the consumer electronics and home appliances industries. Journalists from chosen media houses will receive first-hand information and insight from industry leaders in the international consumer electronics and home appliances business.

They also get to see and experience latest innovations and new product lines from manufacturers. The press conference precedes the biggest global consumer electronics and home appliances exhibition set for Berlin, Germany in September 2017.