Centrify, the leader in securing hybrid enterprises through the power of identity services, has appointed John Andrews as its new EMEA Channel Director. John, who reports to Vice President and Managing Director for EMEA, Andy Heather will be responsible for setting out and delivering on the company’s long-term channel strategy and building a core set of distribution partners and VARs across the region, including the UK, DACH, Middle East, Northern Europe and Southern Europe.
As Centrify continues to invest funds and resources into channel marketing, one of the first jobs of the new Channel Director will be to evaluate 250+ partners and focus on establishing a top 10 tier of VARs in each region. Centrify also plans to introduce an enhanced and improved virtual training platform for partners. This will include a one-week boot-camp style delivery into each region, with intensive training to bring partners up to speed on the company’s services capabilities and encourage better cross-selling and customer support.
“We have built up a strong channel network across EMEA over the past few years, but now is the time to assess these relationships to ensure our partners have the right skill set, product alignment and are committed to adding real value to our mutual customers,” comments John Andrews. “We also want to ensure we are working with channel partners that can offer specialist skills and routes into core vertical markets, including banking, retail and telcos. My primary goal is to support our channel partners in delivering this message to customers who are struggling to manage identity and access in today’s diverse environments, incorporating hybrid cloud, mobile and data centre.”
