To emphasize on its commitment to the African market, Canon has launched EOS 5D Mark IV camera and announced an Africa wide photo competition under the theme ‘Celebrate Africa’.
Canon also showcased their input to output professional consumer products covering both cameras and printers which are now available in the African region. The camera range unveiled includes models such as the EOS 80D, EOS 760D, EOS 1300D, Powershot G7X MKII, PowerShot SX720 HS, Ixus 285HS and Pixma printers G4400, TS 5040 & the powerful and refined TS 9040 – is a fully featured colour photo printer, scanner and copier with an elegant and compact exterior.
“Our focus on Egypt and Maghreb is very clear, and is evident from how we have carved a new business division known as Canon Central & North Africa (CCNA) to serve the regions needs to launching new and exciting products. We want to offer customers new innovation that is currently changing the way we capture, store and share images.” said Somesh Adukia, Sales Director – CCNA.
Further elaborating on the theme of ‘Celebrate Africa’ he added, “Our ‘Celebrate Africa’ campaign that we kick off today is set to encourage people to capture the essence of Africa. The products that we have launched today will enable all of us to depict Africa’s beauty and capture moments that allow us to make beautiful memories and make us proud to be on this continent.”
‘Celebrate Africa’ campaign will be activated through an online competition where Canon is encouraging people from across the continent to submit images captured by them under any of the three categories: People of Africa, Africa’s Citylife or Africa’s Landscape and Wildlife.
The competition will run from February 7, 2017 till April 15, 2017 and has a range of prizes to be won by those who send the most compelling images.
