Engage and Empower with Dynamics 365

Dynamics 365 is a combination designed to support organisations in their journeys towards digital transformation, enabling them to better engage with customers, empower employees, optimise operations, and reinvent products and business models.

As part of its ongoing support of the UAE Government, as it makes its Vision 2021 a reality, Microsoft Gulf hosted a First Look event to introduce UAE businesses to the raw power of Microsoft Dynamics 365, at the Waldorf Astoria, The Palm Jumeirah, Dubai.

Decision-makers from across the country gathered to witness Dynamics 365’s ground-breaking union of customer-relationship management (CRM) and enterprise resource-planning (ERP).


“With the UAE making its march towards 2021, industries will undergo an environment of intense competition and innovation,” said Samer Abu Ltaif, Regional General Manager, Microsoft Gulf. “Dynamics 365 will help businesses capitalise on these opportunities, by managing specific processes, and play a key role in the acceleration of digital transformations, which are vital in meeting the changing needs of customers and capturing new business opportunities”.

Dynamics 365 gives organisations, regardless of scale, access to the most advanced artificial intelligence (AI) tools ever seen in a business application. It hosts a complete set of ERP tools that boost business productivity for enterprises, equipping departments such as operations, sales, customer service and finance with global scalability and digital intelligence to boost growth. The applications provide greater visibility across systems and allow operations to become more connected, and deliver strategic, data-driven insights that enable organisations to transform their business models.

Powered by advanced analytics and machine learning, Dynamics 365 brings together a suite of AI capabilities that can be used to improve manufacturing and supply-chain execution; make field-service operations more efficient; sell more effectively; and create standout customer experiences.