Genetec will demonstrate a new analytics application that decodes shoppers’ behaviors and collects in-store dynamics for empowered decision-making and improved customer experience.
Genetec, a leading provider of IP security and intelligence solutions, today will offer early previews of a new application designed to transform existing video surveillance content into powerful consumer insights at Intersec 2017, the world’s leading trade fair for security, safety and fire protection taking place until January 24, 2017 at the Dubai International Convention and Exhibition Center (DICEC). The new Genetec Retail Intelligence application filters and analyzes incoming video surveillance data to produce actionable intelligence about store operations, buying patterns, and trends.
Firas Jadalla, Regional Director – Middle East and Africa, Genetec explained, “Retail is a key pillar of the UAE’s economic diversification strategy and we extend our support to the country’ retail industry by presenting our latest application that can provide valuable data on customer behavior to retailers. Genetec will throw the spotlight on its video surveillance application and how it can be leveraged for some powerful real-time in-store intelligence that can improve and impact sales and customer experiences. With a user-friendly customizable dashboard, Genetec Retail Intelligence will provide real time insights as well as in-depth analytics based on activity patterns over time. It can be easily accessed by any Internet-enabled device, allowing retailers to stay connected regardless of where they are located.”
Genetec Retail Intelligence will help retailers gain a deeper understanding of customer behavior, needs and preferences to build a more personal relationship by analyzing and correlating information gathered from multiple sensors such as video surveillance cameras and point-of-sale systems. With powerful analytics such as queue management, heat mapping, directional analysis, people counting and conversion rate analytics, the application can notify staff in real-time to respond to shoppers in the store or in a particular section. It will also inform them about long lines on check-out lanes or changing rooms so that the necessary staff can be reassigned. Marketing and merchandising professionals can use the information provided by the application to design new promotions and optimize inventory strategies from within a single interface.
Genetec Retail Intelligence is expected to be available in early Q3 2017 and will work with new or existing security installations on a subscription basis. Genetec is currently offering ‘first-look’ demonstrations at Intersec 2017.