Investing in Mobile-Optimization

At an event in Dubai, Aruba discussed the extent of benefits mobility has on businesses today and how it needs to be deployed in a secure but automated fashion.

Recently Aruba conducted a global workforce mobility study with the Economist Intelligence Unit (EIU) that provided actionable insights into the benefits of investing in mobile-optimization technologies that improve employee engagement and drive business outcomes.

emmarAt the event Ammar Enaya, Regional Director, HPE Aruba, Middle East & Turkey, discussed GenMobile as an ageless demographic and how all employees are now GenMobile, which is an ageless demographic best described by an affinity for mobile devices rather than birth year. For decision-makers considering which technologies impact their business, the implications of this GenMobile finding can’t be overstated. Every employee is mobility-enabled, and whether or not a business take advantage of this has a direct impact on business performance. He explained that mobility leaders are the key drivers of performance in modern businesses and need to understand how they can make money from big data. “Do not go against the wave, should be the moto,” explained Ammar to Channel Post. “IT managers need to understand the importance of automation and allow devices to enter the network in a secure way.”

He also emphasized that the coming generation expects connectivity everywhere and mobility leaders need to be prepared for this scenario. “Originally smart devices were not built with the challenge of security in mind. But today in the age of IoT, the channel needs to adapt accordingly,” continued Ammar. “We already have IoT solutions here, in the region and our certification programs will be coming this year.”

When asked how Aruba ensures that their solutions are easy to deploy, Ammar told Channel Post, “At Aruba our main objective is that our solutions are stable, secure, simple and smart. To ensure that they are easily deployed we believe in two strategies, cloud and automation.”