BIGO LIVE is gaining popularity with the live-streaming community across the world, attracting a record number of 53 million active users, since its launch in March 2016. Although popular in China, BIGO Live connects live streamers from across the globe with users from Europe, Russia, South Korea, Japan and the Middle East. BIGO LIVE claims to be the only platform that stands out by providing a vibrant and easy to use interface when compared to the large number of live streaming platforms and apps available.
BIGO LIVE adapts to its user needs and provides customizable options, targeting the region’s young and affluent digitally active social community. BIGO LIVE gives its users a real-time platform to find, connect, and share their interests, thoughts, and activity through a feature-rich interface.
Features such as ‘Explore’ allows users to explore other streamers without limits, regardless of location. Users can check out all broadcasters streaming anywhere at any given time with the explore button, allowing them to choose the region they want to look at or search for currently trending streamers in their part of the world.
The real-time interaction is the key to BIGO LIVE’s success and its responsive platform allows streamers to actively interact in real-time. Viewers can reward broadcasters with gifts from BIGO and show their support as a fan. To further allow broadcasters and viewers to connect, BIGO LIVE makes it possible to interact with viewers directly on stream and have a public face-to-face live discussion.