Aptec, an Ingram Micro Company has won the Distributor of the Year award at the Avaya ENGAGE event, hosted at Atlantis the Palm in Dubai. The Avaya Awards celebrate the role the company’s partners have played in driving Avaya’s success across the combined geographies of Europe, Middle East and Africa, and Asia Pacific. As customers’ needs and challenges evolve, Avaya’s partners are central to its strategy of delivering services-led, outcome-focused engagement.
“We are investing and developing our partner ecosystem to enable more companies to implement business communications solutions that help drive their digital transformation journeys. Avaya ENGAGE provides the perfect platform for us to drive innovation and deliver industry leadership across the combined regions,” said Fadi Moubarak, Channel Leader, AVAYA International.
Bahaa Salah, Managing Director of Aptec, commented, “We are happy to receive the award, it is a reflection of solid team work and great partnership.”
Avaya ENGAGE is the premier thought leadership event combining the networking experience of the Avaya Partner Forum with the educational content of the Avaya Technology Forum, under one roof. More than 1300 customers and partners from across the combined regions interacted with Avaya global executives, solutions leaders and industry experts at keynote addresses, seminars and expert sessions.
“Avaya ENGAGE is focused on innovation – we aim to highlight the importance of innovation in driving companies’ success and to celebrate how our customers and partners are delivering innovation every day, helping their customers and partners to achieve their digital objectives. The Avaya Awards showcase how we are helping organizations of all sizes achieve better collective outcomes – and how these organizations are helping us in our own transformation journey,” said Nidal Abou-Ltaif, President, Avaya International.
