Canon Honours Partners With Performance Awards

Canon Middle East has awarded select partners with its Middle East Channel Awards for their business performances and innovative selling practices. 

This was part of an exclusive two-day event that saw 170 key operational decision makers from Canon’s tier-1 and tier-2 channel partners from across the Middle East region rediscover the power of imaging.


In the Middle East region, Emax UAE bagged the Canon Middle East Performance Award for 2016 in the DSLR and lens category, considered as a prime business section for Canon. Carrefour UAE bagged the Canon Middle East Performance Award for 2016 in the Compact Cameras & Selphy section. Media Square from Lebanon won the award for Pro-Imaging segment while Extra in KSA won the award for inkjet category of printers.

Canon also recognised their retailers for innovative selling practices across the Middle East region.  Sharaf DG at Times Square in UAE and Sharaf DG in Bahrain won the Canon Middle East Customer Experience & Display 2016 award. The Lulu chain of Supermarkets won the Canon Middle East Innovative Selling Concepts 2016 award across their outlets in UAE, KSA, Oman and Qatar.

Held in Dubai, the ‘Imaging Inspired’ event showcased Canon’s latest and most powerful technology across cameras, printers and projectors through a series of events. On day one of the event, the channel partners took part in a movie making workshop using Canon lastest Cinema EOS and DSLR equipment while on day 2, they attended a session from Facebook on Digital Trends in the region.

The event concluded with a gala show that included the User-Experience launch of the 5D Mark IV given by Mark Williams , professional Photographer & Cinematographer, Launch of  Canon Academy, Pixma Creative Park for Canon Inkjet Printers and Canon Photo Community web portal. Canon also showcased its XEED range of projectors by holding an exclusive demo session where audience interacted with the projectors using their hand gestures.

“When it comes to technology, performance and range, Canon is an undoubted leader in the imaging and business solutions category,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East and Canon Central and North Africa. “While this success is dependent on a variety of factors, one element that remains of paramount importance is our ongoing commitment service to both our end users, through the development of channel partners and dealers across the Middle East, as well as our service to those retail partners.”

In addition to featuring cameras such as the EOS 5DS and EOS 750D, Canon also used the event as an opportunity to showcase a range of imaging products including cameras: the Powershot G3X, the XC10, the EOS C300 MKII, and the Legria Mini X; printers such as the Pixma MG7540 and Pixma Pro-1; as well as the CS-100 connect station, and the WUX400ST projector.

“Our channel partners are invaluable in fuelling our growth across the region and through events such as Imaging Inspired, Canon’s robust channel support, incentives and marketing programmes, we are creating ever-more rewarding relationships which, in turn, result in great end user experiences at every stage,” added Verbrugghe.