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As part of its drive to support local businesses through cutting-edge technologies, the new division will demonstrate Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving Egyptian market.
“The formation of Canon Central and North Africa will energise our operations across Egypt as we roll out our strategy of growing our reach and engaging our customers. We welcome our partners to this new entity and hope to continue building a mutually beneficial partnership in the days ahead,” said Somesh Adukia, B2C Sales Director at Canon Central and North Africa (CCNA).
There is a growing number of printers and manufacturers of printing materials in Egypt and it is estimated 8,000 entities and the future is looking bright.
The latest printers launched by Canon in Egypt belong to the PIXMA G Series– the PIXMA G1400, PIXMA G2400 and PIXMA G3400 – and are capable of printing up to 7,000 colour and 6,000 black pages from a single set of ink bottles. Featuring Canon’s brand new genuine Continuous Ink Supply System (CISS), each printer uses refillable ink tanks to offer volume printing that significantly reduces ongoing ink expenditure.
Speaking about their partnerships in the region, Adukia stressed how instrumental the channel partners are to their success. “As the first-point for market feedback, our partners provide us valuable insights on customers. By listening to them and working with them, we will continue to expand our business in 2016. We see strong growth opportunities in the region and we will continue to add value to all our stakeholders during 2016.
