AMD announced today that its Senior VP and CTO, Mark Papermaster will deliver a keynote address “Race to Reality – The Next Billion-People Market Opportunity,” at IFA on Saturday September 3, 2016 at 1:00 p.m. in CityCube Berlin.
“Today’s examples of virtual reality are just starting to show us what is possible. Key improvements in computing hardware, displays and sensors will occur over the next two to five years that will deliver improvements in performance, affordability, mobility of virtual reality solutions and form the foundation for a breadth of exciting new applications of the technology” said Papermaster. “Virtual and augmented reality have the potential to radically change many industries – from entertainment to education to healthcare – as it ushers us into a new era of innovation. The building blocks are all there, now the industry just needs to focus on improving hardware, visualization and software.”
A new report from research firm IDC states that the total revenue for virtual reality and augmented reality is projected to increase from $5.2 billion in 2016 to over $162 billion in 2020.
Joining Papermaster on stage to discuss VR will be Roy Taylor, AMD Corporate Vice President of Alliances. Taylor was recently appointed chairman of the new virtual reality advisory group within the British Academy of Film and Television Arts (BAFTA).