Sentinel Entitlement Management System (EMS) and Sentinel Rights Management System(RMS) enables SAM to streamline licensing operations and protect the valuable Intellectual Property(IP) around its product suite of software tools, xfile. This transformation from a purely hardware based postproduction solutions to software-based prompted SAM to approach Gemalto to provide a means to apply licensing to improve operational efficiencies including audit reporting, renewal reporting and product activation, and prevent IP theft.
The Sentinel RMS, in addition, to offering new ways to package and sell SAM’s products, protects the intellectual property in the applications, reducing the risk of IP compromise. Sentinel EMS manages software entitlements for its individual products in the suite and back office licensing operations, including the software fulfillment and activation for which each user is entitled. SAM has integrated this feature with its online customer self-service store. Gemalto has also supplied a salesforce.com Connector to enable future integration of Sentinel EMS with SAM’s CRM system.
“The collaboration between Gemalto and SAM reflects the importance that software licensing and entitlement is having on a business that is looking to grow and secure its competitive advantage” said Jamie Longmuir, Regional Director at Gemalto.