UAE’s leading bank, Abu Dhabi Islamic Bank (ADIB) partners with IBM to launch region’s first digital design studio to deliver cloud-based financial solutions. This will further enhance the various digital innovation projects across the bank, including mobile banking iOS apps built on IBM Bluemix and IBM MobileFirst to deliver products that allow a more dynamic and engaging customer experience.
ADIB needed to improve the cost of customer acquisition and improve its time lines to go to the market with new products. To meet these challenges, the bank partnered with IBM to build a Digital Design Studio, and is also building a multi-disciplinary digital team. This will include experts from IBM Design and IBM Interactive Experience, the industry’s largest hybrid digital agency and consultancy, who will work side-by-side with ADIB to create personalized and engaging digital experiences such as new mobile banking apps for consumers.
Sagheer Mufti, COO at ADIB said: “ADIB aims to be the best digital bank in the UAE and the region and is continuously investing in cutting edge technologies to enhance customer experience and introduce innovative products and solutions to meet the evolving needs of its customers. In line with our core values of simplicity and mutual benefit, we are continuously looking for ways to foster innovation to deliver greater value and superior customer experience. The introduction of a digital studio at ADIB means we now have access to a team of dedicated IBM digital experts with proven experience designing compelling financial services and solutions that will work hand in hand with our professional team to make it easier for our customers to use our products and services and seamlessly manage their financial affairs. This studio will also play a major role in driving the various initiatives and projects across the bank to accelerate its digital transformation.”
Bluemix is an IBM’s cloud platform that allows developers to accelerate the deployment of next-generation apps that capture the disruptive potential of cognitive computing, analytics and IoT. The Cloud platform will enable ADIB to accelerate the development and deployment of these next-generation apps that leverage these innovations to offer clients a truly differentiated digital experience. The Bank will also deploy the IBM MobileFirst for iOS Trusted Advisor App, allowing their financial advisors to easily and securely access and manage client portfolios from their iPads.
“As companies transform, it’s essential to address the systemic cause of what’s standing in the way of change. IBM has created a new type of design thinking that brings together product management, engineering and design teams to deliver iconic user experiences for clients. We are working with ADIB to help them craft the entire user experience by understanding users, exploring concepts, rapid prototyping and evaluating with users and diverse stakeholders.” said Amr Refaat, General Manager at IBM Middle East and Pakistan.
