In his new position, Praveen kick-start the SMB division for TP-LINK and also lead the division from front that would include strategizing, structuring the SMB solutions business, setting up a dedicated team, onboarding distributors and channel partners and supporting end customer businesses with the company’s comprehensive product line and solutions.
Denny Liang, Vice President, TP-LINK Middle East and Africa, said: “Having Ram on board with us here to help us drive further our SMB business in the Middle East and Africa is an excellent boost for our dedication to our channel partners and the further engagement we look to have with them this year and 2016. Having worked in various roles in vendor and distributor environments and with over the past 14 years’ experience, he brings a wealth of knowledge and market expertise that we value and is invaluable to our channel partners.”
Prior to taking up this position, Praveen had roles at IT vendors including Cisco, Dell, Avaya and distributors Redington Gulf and FDC International.
In his most recent role, Praveen was business unit manager, ProValue Division, FDC International FZE, where he was instrumental is setting up the value division and signing new vendor partners.
Praveen added that: “The number one priority is to ensure we are able to provide full support to our distributors, channel partners and build the end customer networks, thus ensuring TP-LINK becomes the go-to brand when it comes to choice for SMB networking and wireless solutions.”
Praveen explained further that “TP-LINK has traditionally been linked to the SOHO market and through the enhanced SMB offerings, channel partners can expect to increase their business potential as the company sharpens its channel partner strategy.”
