Lenovo targets East Africa for growth in Africa
Lenovo marched into East Africa with the launch of its smartphones in Kenya. The launch ceremony was recently held in Nairobi at the company’s regional headquarters, where it showcased the entire range of Lenovo smartphones.
Lenovo plans to ride the wave of smartphones because of the increase in Internet usage and 4G technology. The company cited to the latest report issued by the Communication Authority of Kenya that states an big increase in adoption of mobile internet and currently it estimates 29.6 million internet users in the country.
Lenovo expects the internet usage by the millennials to drive its smartphone business in Kenya as well as in the whole of East African region. with Safaricom already rolled-out its 4G network, and with Airtel expected to launch its own 4G network, it will open big market for Lenovo and to tap into this big market, the company choose to launch the lowest-priced 4G smartphone, A2010 in the market.
“We move into the market with the understanding that the consumer is spoilt for choice on their quest to acquire a smartphone. Our preposition is to the consumer is the emphasis we have placed on style, productivity, privacy, power and entertainment in the manufacture of our devices,” said Danish Oyugi, Country Manager-Kenya, Mobile Business Group. at Lenovo.
Lenovo has already partnered with Safaricom to sell some of its devices. It is also working closely with its distributors Krishna International and Mitsumi to tap into this growing regional market.