Optoma join hands with Disway for North Africa

Hakim Belmaachi, CEO at Disway
Hakim Belmaachi, CEO at Disway

Optoma recently announced that it forged an alliance with Morocco based major IT distribution house, Disway to distribute it’s cost-effective business projectors across French speaking countries in Africa.

Hakim Belmaachi, CEO at Disway, said, “We know Optoma manufactures high quality projectors, so adding Optoma to our portfolio of products and brands will enhance the range that we can offer our customers.”

Disway will be stocking business projectors S316, S310e, X312, X316, X350, X304M, W310, but all projectors from Optoma’s full range will be available to order from Disway. Optoma projectors use DLP technology, pioneered by Texas Instruments. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies, according to Optoma.

Mohsin Abakhti, sales manager for Middle East, Turkey & Africa at Optoma said: “We are delighted to announce Disway as our new distribution partner. With Disway’s expertise in the markets of French-speaking countries, we will look to increase our presence across north and mid-Africa. The dust-sealed, filter free design of DLP projectors prevents dust and dirt from affecting the system ensuring optimal image quality with minimal maintenance. This makes our projectors ideally suited to the dry conditions of the African markets.”

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