In a statement Facebook said, Nunu Ntshingila will head the operation for the company in Africa. Before coming onboard to Facebook, Nunu headed the Ogilvy South Africa, the country’s largest agency group as the Chairman.
The new office will support the significant growth in businesses and people using Facebook – its active user population in Africa has grown 20 per cent to 120 million in June 2015, from 100 million in September 2014. More than 80 per cent of these users access Facebook from their mobile phones.
The new office will initially focus on strengthening social media giant place in the major regions of Sub Saharan Africa: Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).
Other territories such as Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia, will also receive support.
Facebook will partner with governments, telecom operators, agencies and other stakeholders to deliver localised solutions to advertisers and users continent-wide, it stated.
