Alvin Wu, director, QNAP Middle East talks about the company’s solutions offerings and how it is helping channel partners to enhance their integration skills.
There are a lot of transitions happening in the market. Which are the most significant for VARs, solution providers and systems integrators, and why?
The transitions happening in the IT industry today are all important for us because they provide the opportunities for partners to offer different services, solutions or consultancy tor clients from different segments.
How is QNAP helping its channel partners to take advantage of the improving business in the storage segment in the Middle East?
QNAP provides reliable, higher quality products and services to help channel partners grow and take their business to the next level.
The NAS sector remains one of the most competitive segments in the region. How is QNAP working with channel partners to create more opportunities for them?
Compared to our competitors, we have invested lots of marketing activities to increase awareness at customers level in the region through exhibitions like GITEX, Big Data Summit and Intersec together with our with partners. We have also extended our advertising reach with strategic channel publications all in an effort to help create demand.
What do you like and value most about working with Logicom ever since you started your alliance in the Middle East?
Logicom is organised and ethical distributor that has helped us to do the responsibilities for financial, logistic, service and marketing management.
How is QNAP helping channel partners to leverage the alliances they have with the company to expand business opportunities?
QNAP has a local team in the UAE and we can support our channel partners to ensure that they offer efficient services and local services.
What impact will the Internet of Things (IoT) have on the way VARs, solution providers and systems integrators do their business?
The Internet of Things (IoT) is a huge opportunities for QNAP and its partner ecosystem. The most significant opportunity in IoT is integration and QNAP has a stronger value proposition in the software integration space. In the future, we will develop an IoT app and that can work with other third parties.
