She joins Fortinet after spending her considerable time at Blue Coat Systems managing marketing and distribution. In her role as Regional Marketing Manager, Manal will oversee and execute all of Fortinet’s field- and channel-marketing initiatives in the Middle East and Africa regions. This includes solidifying existing relationships with partners and customers, planning and executing marketing campaigns, increasing lead generation, maximising return on investment, and identifying new business prospects.
“Fortinet is one of the fastest growing network security vendors in the region, and I am thrilled to be joining the company at a crucial time when it is scaling up its focus on partners and customers,” said Manal Abi Rafeh. “The Middle East and Africa are highly competitive markets but there is plenty of scope for new business. I look forward to playing an integral part in Fortinet’s ongoing success in the region.”
Fortinet offers a range of class leading network security products that are applicable to SMBs as well as enterprises. With a broad product portfolio, the company has enjoyed strong growth in the region in recent times, and has continued investing in its partners, as well as its regional operations and staff count.
As the company believes that Fortinet is well placed with the enterprises in the region, therefore, the prime responsibility of Rafeh would be to develop the growing SMB segment in the region and drive the marketing initiatives to highlight the Fortinet’s comprehensive product portfolio for SMB.
“We are delighted to welcome Manal to Fortinet. Her appointment fills the gap we had for a dedicated regional marketing manager,” said Yann Pradelle, Vice President – Southern Europe, Middle East and Africa at Fortinet. “She brings a wealth of regional field- and channel-marketing experience to Fortinet, and we believe she will play an important role in helping to continuously develop the Fortinet brand and our market presence.”
